Jessica Lunsford Blog

With 3G coming of age finally, or the 3rd generation of mobile internet on peoples mobile there has been a gigantic growth in the general public using mobile devices to have a look at the internet and with that many companies have moved in to cement their position. One such entrepreneurial character being Xavier Buyse whose rapidly growing company ADS media is growing at a fast rate as the space for mobile advertising continues to expand. With the development of the 4th generation of mobile internet connectivity rapidly approaching this industry looks set to grow even further at an astounding rate.

With the announcement that Google will shortly be buying mobile ad company Admob things could really get competitive in the mobile advertising market, with Google like Xavier Buyse @ ADS Media clearly having the foresight that this could develop into a massive market. The emergence of this market is also evident in the expanding industry for mobile touch screen devices which ADS Media’s CEO Xavier Buyse will hope continues. Touch screen is at the moment most people associate with the iPhone which has outperformed every other phone in the industry with its flawless design and intuitive interface. In such a quickly expanding space though there is nothing to say that this trend will continue as other companies see the opportunity to claim themselves a piece of the pie.

This has been proven by the amount of other mobile phone manufacturers launching their own answer to the iPhone. Although no one has yet being able to develop the ubiquitous ‘iPhone killer’ yet, with even Googles answer the G phone which runs on the open platform Android not being able to compete. One interesting question is whether an increasing amount of mobile ads may in fact slow the development of the market as a whole as people become tired of ever more resourceful ways advertiser push their wares. At this stage the industry is still in its early days and mobile ads are not completely intrusive, usually just consisting of a small amount of text at the top of the screen.

It would be a truism to mention that the mobile advertising market will have learnt some tough lessons from advertising on the rest of the internet in regards to what people are responsive to and what they aren’t. From a creative standpoint mobile advertising poses a new issue, being that you only have a very small area to be able to create anything, usually not enough for an image but only a small segment of text writing, much like paid search results in Google.

What is important is that rivals to Admob consider their position ultra carefully and monitor the companies every move as now they are being bought by Google will soon be under Googles wing, the number one search engine for internet users it is almost certain they are going to make the most their power to try and out play their competing businesses in every which way way they can.